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The Inspiration Behind the Butler Bag

The Butler Bag is a product created by Jen Groover. Jen was inspired by the common problem of digging through a purse in panic wondering whether something was lost or if she was holding up a line of people. Time after time, Jen thought, "There has to be a better way; there has to be a way to design the interior of a purse to be more functional but also fun and fashionable on the outside." As a creative person without boundaries, Jen took a dishwasher tray and placed it in her bag and "voila", everything had a place and was at her fingertips: cell phone, cosmetics, keys, etc. No more digging. She knew instantly that this was the solutions he had been searching for and knew other women would feel the same. Jen has re-invented the purse and elevated the expectations of purses forever.

Jen’s little stroke of genius graced the pages of magazines such as O Magazine, Accessories Magazine (as a ‘best of 2006), Redbook, Us Weekly and Life & Style Magazine to name a few in only its first year, and walked the Red Carpet in both the Emmys, Miami Vice Premiere, and Video Music Awards. The bag is so popular that it has been known to open stores at a rapid pace and the sales have been beyond company and personal expectations. Within a year of its introduction to the market, and without spending a penny on advertising, the Butler Bag Company is on target to break many industry records.

More About Jen...
Jennifer Groover, also the founder and CEO of Jen Groover Productions, has enough energy to power the Eastern seaboard, but instead she pours it into simultaneously running a growing innovation-based empire and reaching out to entrepreneurs and innovators worldwide. With a flagship product, the Butler Bag, that has been receiving awards and breaking records, a position as creativity and innovation expert for a top national business magazine, a business contributor to Collegepreneur Magazine, an edu-tainment board game company selling out in book and toy stores nationwide, scores of patents in various stages of development, and multiple television shows and books launching within the next year, Jen Groover remains poised and focused on her ultimate goal and the goal of all her work: to change the way the country and the world look at business, creativity, innovation, risk, and ultimately the way they apply all of these values to their lives. Jen will soon be able to reach out to even more people with her message, products, and unique way of thinking as 2008 sees her embarking on a global branding and licensing deal with the country’s leading brand development company which recently oversaw the re-birth of the Isaac Mizrahi brand. While her dynamic energy and innovative strategies have earned her the title “one woman brand” by Success Magazine, drawn comparisons to Benjamin Franklin and Walt Disney by business analysts and writers, and her upward ascent in the business world is inevitable; this business woman-innovator-inventor-entrepreneur–designer-mother-wife still finds the time to shut the phone off nearly daily at 6 p.m. and focus on her most important venture and professional inspiration, her family.

In a remarkably short period of time, Jennifer Groover has not only begun to revolutionize every sector of business and design that she comes in contact with, but she is simultaneously starting to revolutionize the way people look at business, innovation, and life balance at the same time. Jen and her world-famous Butler Bag were recently featured on “The Big Idea with Donnie Deutsch” in a segment highlighting the story of her ‘why didn’t I think of that’ idea where she was lauded by Donnie as a woman and company that were a “sure bet” both now and in the future. This television visit was one in a stream of appearances Jen has made which allow her to share not only her personal business success story, but also her message of innovation and inspiration.

Though a lifelong idea person, it only took a short amount of time after stepping into the business arena for people to immediately began taking notice of her unique strategies and way of thinking, and as a testament to her expertise in innovation, Jen currently holds the positive of ‘Creativity and Innovation Guru’ for Success Magazine and can be found sharing her wisdom weekly on their website, as well as in April 2007’s Success Magazine Issue. Not only is she assisting people through this medium, but Jen also serves as the Product Development, Entrepreneurship and Business Expert for Real Moms, Real Stories, Real Savvy (airing on PBS) and RealSavvyMoms.com. She will surely serve as an inspiration for all aspiring (and established) women in business. She is also inspiring young, aspiring entrepreneurs as a contributor in the new Collegepreneur Magazine. Jen’s talent and dedication have also led to her being honored with a Momentum Award from the Ceslie Network/Ceslie.com for her unrelenting passion, compassion, and innovative spirit. Jen shares this honor with only a select few other of the best and brightest women in business today. Because of her style of speaking that affects audiences both personally and professionally, Jen is an oft-requested speaker with audiences ranging from leaders at Time Inc.to the International Women in Business Conference to Ladies Who Launch to members of New York City’s famed Soho House to political figures to some of the most powerfully impacted – young members of the female leadership academy Girls Take Charge. Whether she is taking on the subject of ‘Re-Igniting Creativity’ or following your ‘why not me’ life goals, the audiences’ positive reactions are a constant testament to just that.

IIn addition to her many undertakings, Jen is also a successful on-air guest host on QVC, to which she credits giving her profound experience in understanding media sales. Products presented by Jen have sold out in record numbers repeatedly.

Jen also shares her business acumen at regular sessions at the Learning Annex, at which her class holds the record of the highest rated customer satisfaction and benefit.

Because of her ongoing entrepreneurial growth, desire to succeed, innovative spirit and passion for people, Jen Groover has become a successful and balanced businesswoman who refuses to pick just one box to fit in and instead to thrive in all of them.